How to make your website irresistible for your prospects and Google

In 2019, we have the choice of almost 2 billion websites globally. So, how can you make your website stand out in overcrowded cyberspace? How can you make it irresistible for both your prospects and the mighty Google?

In a nutshell, you have to create a website that has real value for your target audience and pleases the Google algorithms at the same time. Your future customers are online to search for solutions or to fulfil a demand. The Google crawlers are there to give them the best results for their searches. And you have to make sure that your website provides both of them with what they want.

Here is a summary of the three main rules you have to observe to make your website simply irresistible:

Design

We are visual creatures. It takes us 0.5 seconds to decide whether a site is of interest to us or not. So, to make your site visitors stay and see what you have to offer, you have to catch their eye first.

Striking images and colours combined with resonating straplines across a simple, uncluttered structure are a must. These attract your visitors in the first crucial split second and give you the opportunity to keep them on your site.

Make sure you have clear call to actions (CTAs) and concise descriptions waiting for them. The Google crawlers love clear structures too as they need to make sense of your site to index it.

Using the right colours for your audience will have a big impact in those first few moments when entering a site. Colour psychology is a powerful tool in web design. Read our blog post on how to use the power of colour for your website here to gain an insight into this fascinating marketing concept.

Content

Once you’ve enticed your visitors to look closer at your site, you must give them something they can relate to. By offering fresh and valuable content with simple, easy-to-understand language that hits ‘just the right spot’, you invite them to explore your site further. And, by including the right keywords for your service, product and industry you optimise your content for search engines too. They take notice of your site and rank it accordingly.

You can find more information on great content in our blog post: “How to Write the Best Text to Make Your Website Visitors Stay”.

Functionality

Stunning visuals and great content amount to nothing if your site isn’t user-friendly and doesn’t function without hiccups.

Apart from easy and logical navigation around the site, it must be fast-loading and mobile-responsive. For the first time in 2019, mobile viewing has overtaken desktop viewing with nearly 53% of websites now being accessed from mobile and tablet devices in the UK.

Having a site that doesn’t automatically detect and adjust on being viewed from a mobile device is a major turn-off for visitors and search engines alike. And so is slow loading speed. Not only will most site visitors abandon a site that loads in more than 3 seconds, but Google will penalise it too by dropping its ranking.

This is, of course, only a summary of the main categories you have to consider when creating or revamping your business website.

If you are interested in learning more about SEO and how to optimise your site, you may find our blog post on SEO DIY an interesting read.

Or, if you feel you want to discuss your website project with an expert, please get in touch with us.

We are happy to help and offer you a free quote and website assessment!

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