Frequently Asked Questions

Why KreativeInc

What makes you different to other digital agencies?

Not counting our qualifications, experience, creativity and professionalism, here is what sets us apart from most businesses in our industry:


  • We offer a tailored consultancy approach to create your website. Your site will reflect how you want your brand to be perceived. It will be optimised for your target audience and Google, helping you with growing your business.
  • Take a look at our work to see that the websites created by our team simply stand out in an overcrowded market.
  • We are 50% autistic, and as Neurodiversity advocates, we will ensure that your website is accessible to all users, whether they are disabled, impaired, differently-abled or neurotypical. We are the only website agency in the UK offering a specific website accessibility consultation service.
  • We are a family business, and you can rely 100% on our commitment to you, our clients. We are inherently loyal and honest. We want to have a long-term relationship with our clients. You can trust in our desire and capabilities to make you happy. Our client testimonials are the best proof of that.
What does neurodivergent mean?

People who are “neurodivergent” are people with different cognitive functioning, such as people with Autism, ADHD, Dyslexia, Dyspraxia, to name a few.

A good term to describe a neurodivergent person would be “differently-abled”.

People with typical cognitive functioning are termed as “neurotypical”.

You can find more information on our website

What is Autism?

People with autism don’t have an illness or disease. Their brain works in a different way from other people. Callum describes it as an Operating System that is very exclusive and totally different from the Microsoft or Apple Systems used by the majority of people in the World.

If you have autism you’re born with it, and you’re autistic your whole life.

Autism is not a medical condition with treatments or a “cure”. But some people need support to help them with certain things.

There is great diversity in the autism spectrum. “If you have met one person with autism, you have met one person with autism.” (Dr Stephen Shore.)

You can find more information on the National Autistics Website.

How does Callum’s autism make a difference to your services?

In Callum’s own words:

“I’m totally committed to everything I do and can’t bear to disappoint anybody. I always strive to give my clients exactly what they want.

My attention to detail and focus allow me to work long hours and my design and business ideas are innovative and unusual.

I can interpret a design brief into a concept that combines stunning visuals with intuitive functionality, giving an excellent user experience.”

There you go!

Technical Questions

Is my website going to be responsive, i.e. will it work on all devices (mobile phones, iPads, laptops, etc.)?

Yes, it will work on all devices. Responsive web design is a must these days. Any good web developer should offer this as standard.

Which content management system (CMS) will you use for my website?

We currently develop WordPress websites but will add other CMSs to our portfolio soon. Watch this space!

What is a Content Management System or CMS in short?

A content management system or CMS is a software that allows you to create, edit, organise, and publish content on the Internet.

Why would you recommend I use the WordPress CMS for my website?

WordPress is the most popular CMS as it is a universal platform that can be used by anyone, tech-savvy or not. It’s easy to understand and comes with a variety of themes, tools and plugins. If you want to change the content of your website yourself after it has been developed, then WordPress is ideal for you.

Do you design and develop e-commerce websites?

Yes, we can create a WordPress website with WooCommerce integration.

Do you build custom sites or use website templates?

We don’t use website builder templates.

All our sites are tailored to your requirements and therefore custom-built using the WordPress CMS.

What kind of testing do you perform prior to the launch of a new website?

We test our websites on all the current and supported versions of the major browsers, Firefox, Chrome, Safari, Internet Explorer 11 and Edge. We also test it on the different screen sizes of mobiles, tablets and laptops.


Who will be working on my website?

Caren is your project manager from start to finish. She will do your initial consultation and pass your requirements on to Callum, who then designs and develops your website. Caren can also write or copyedit your website content, source images and write blog posts if you want any of these services.

What do I need to do to help you during the project?

You can get involved in your project as much as you like. Some clients don’t want to get involved at all, whereas others want to be part of the team. All approaches are welcome. It is your website, and we want you to be 100% happy with it.

You can give us examples of sites that you like and must tell us what you want to achieve with yours.

Have you got a portfolio of work I can look at?

Yes. Please take a look at our portfolio web page.

Do you specialise in a particular industry?

No. We are experienced researchers and have never encountered a problem with working in a variety of industries. We are passionate about any of our projects and always give 100%.

We will always research your industry by using reputable sources and get your insights before we start your project. It is therefore not a problem if we have no previous experience in your industry.


Why should I have a website for my business?
I already have a website. Is it really necessary to revamp it?

We have a blog post with all the answers for you here:

How can I find out if my website needs changing?

We have written an E-book, ‘The Essential Website Improvement Guide’. You can download it from any of our webpages. Look for the “Download our E-book” form at the bottom of each page.

Alternatively, book a 30-min website evaluation with us through our Calendly link.

Can I change things on my website after it’s been launched?

Yes, you can. You can ask us to do further changes for you at an hourly charge, or you can make changes yourself. If you want to be an editor for your website, we will show you how to use the ‘backend’ of your WordPress site.

How long does it take to complete my website?

This depends entirely on the project. Once we have discussed your requirements with you, we will give you an estimated lead time.

Can you set up a blog on my WordPress website?

Yes, we can!

Can I hire you for small changes to my WordPress website that I can’t do myself?

Yes. We have helped many business owners to make changes or even shown them what to do. All at a very reasonable cost and sometimes also for free. Just get in touch and ask.

How do we get started?

We would ask you for a consultation meeting to get the information we need to quote for your project. This can be a face-to-face meeting (1 hour) or a Zoom meeting (30 mins). We would also welcome examples of websites you like, as this will give us an idea about your design preferences.

Can you set up e-mails for me as well?

Yes. We can set up your domain-related business e-mail for you. At least one e-mail is included as standard in our packages.

Can you help me with my branding and logo design?

We are happy to give you guidance on your brand’s design and make small logo changes for you. However, as branding is one of the most important aspects of a business, we would always recommend that you consult an expert. We have a trusted partner with years of experience and professional expertise in this field and would love to refer you to his care. Please contact us at to get his details.

Website Content

How many landing pages should I have on my Website?

A typical website has the following landing pages:

  • Home
  • About Us
  • Services
  • Contact Us

It is entirely up to your requirements how many landing pages there are on your site.

However, in addition, you do need a Privacy Policy page to comply with GDPR and you should have a Terms & Conditions page.

Where will the images for my website come from?

We can source licensed stock images for you from free or fee-paying sources or engage our trusted photography partners to take the images for your site. Alternatively, you could supply your own images. We will advise you on the suitability of the images.

Who is writing the copy/text for my website?

We can write all or part of the copy for you or copyedit the text that you already have. Ask us for a quote for any of these options. We would always advise you that you should hire a professional copywriter for your website content. As Caren is a qualified and experienced copywriter, she would love to work with you on this.

Should my website have a blog?

Yes. We would advise you to have a blog with current and valuable information for your target audience. The blog posts can then be shared on social media, which will bring traffic and customers to your site. And Google will love your site for it!

Will I be able to upload blog posts and other content to my website?

Yes. We will show you how to do this. Alternatively, you can ask us to write blog posts, source featured images and upload any new content for you. Just ask us for a quote.

Should I have videos on my website?

Adding video content to your site can give it a personal touch. People buy from people. Introducing yourself by talking to your audience in a short video clip can make all the difference when a site visitor reaches the buying stage.

Should I start a podcast and link it to my website?

Podcasts are a long-term strategy. We would only advise you to have a podcast linked to your site if you are serious in keeping up with regular recordings.

Can I source my own website images?

Yes, you can. There are various websites offering downloadable free images without copyright restrictions, such as UnsplashPexels or Pixabay. Generally, these sites give permission to download the image for commercial and non-commercial purposes.

Pricing & Payment

How will I pay you?

We accept payment by BACS or PayPal transfer.

Please note that we charge an extra 3.5% of your project fee for PayPal transactions.

Can you design a website that fits my budget?

We will always ask you first what your budget is and show you what you can get for it.

How much does it cost to hire you?

Please take a look at our Rates, listed at the bottom of our Services page.

Do I have to pay a deposit before work starts?

Yes. We would ask you to 50% of the project cost before work commences.

Are there any ongoing costs after the website is finished?

Yes. You will have to pay an annual amount for the hosting, the domain name and ideally for the maintenance of your website.

We will advise you of any ongoing costs before we start working on your website. You will know how much you should expect to be paying after your website build is finished.

You can sign up with one of our maintenance plans so that we can manage all your aftercare requirements. Get in touch if you’d like to know more about this.

Legal Requirements

Will my website be legally compliant with UK law?

We will ensure that your site conforms with the six legal requirements (seven for E-commerce sites) for UK websites.

Your website will:

  1. Display your company info, such as company name and contact information. If you have a limited company, it will also state your company number and place of registration as well as any trade association memberships and applicable VAT registration numbers.
  2. Have a Privacy Policy to comply with the Data Protection Act and GDPR.
  3. Have a Cookie Policy to comply with the EU Cookie Directive.
  4. Uphold the Disability Discrimination Act by being accessible to disabled people.
  5. Conform to EU Anti-Spam laws, by adding opt-in boxes to any contact and e-mail sign-up forms.
  6. Adhere to Intellectual Property and Copyright laws by using licensed images and checking for plagiarism in the content.
  7. Your E-commerce site will abide by the Consumer Protection and Distance Selling Regulations.

Domain Name & Hosting

Will you get my domain name for me?

The domain name should be purchased by you to ensure that it is registered in your name.

However, we are happy to guide you through this process, which is very simple.

I already have a domain. Is that a problem?

Not at all. If you already have a domain, you can decide if you want to keep it on the hosting platform it was purchased from or if you want to transfer it to another platform. We will advise and help you with this.

What is hosting?

Website hosting is a service that provides the technology needed to enable you to make your website visible on the Internet. Websites are stored on servers, special computers, that deliver your webpages to the browser.

Can I keep my website with the current hosting company?

Absolutely. As long as they are WordPress compatible, you are happy with their service and the prices they charge you, this is not a problem. You would need to grant us access to your hosting control panel though so that we can deploy your new site.

Can you host my website?

Yes, we can offer you a package that includes hosting. Please let us know at the quote stage of your project.

Aftercare for Your Website

Do I need to look after my website after it’s finished?

Updating your website’s security and software is an essential part of owning a website. You wouldn’t buy a car and not put any fuel in it and never service it, would you?

Do you offer website maintenance services?

Yes, we do! We have flexible packages available, tailored to your needs and your website’s structure. Please get in touch and ask about our maintenance service which is also available to you if we haven’t created your site.

How often should I maintain my website after it’s finished?

A website needs regular and frequent care. We would recommend that you do the updates for your site at least once a month. You could risk being hacked if your website is not updated. Hackers are working 24/7 and so do the people who are releasing the security updates.

Will my website be backed up regularly?

If you have a maintenance contract with us – yes.

If you want to do it yourself, we can advise you.

Terms & Conditions

What are your terms and conditions?

Please refer to our Terms & Conditions page on this website.

Will I get a service agreement/contract?

Yes, we will not commence any work without a signed service agreement. You can view an example here.

Who will own my website?

You are the legal owner of your domain name if you are listed as the domain’s registrant or owner contact. If you haven’t already done this, we will guide you through the process. Once you have paid for your website project in total, the website is your property. All our projects are protected by a service agreement that clearly states our terms and conditions right from the start.

What if I’m not happy with the work on my website?

We will get your feedback at each stage of the project to ensure that you are getting a website that you are happy with. You can tell us at any time if you are not happy with our work, and we will make the necessary amendments. Please see our service agreement example and our terms and conditions for more details.

Free Consultation & Web Assessment

What happens during a website consultation?

We will have a Zoom meeting or a telephone call to go through your business needs. This involves looking at your company’s purpose, its ideal customers and what function your website should take on in your business. This will last between 30 minutes to one hour and will enable us to prepare a quote that is tailored for you.

You can book your free consultation appointment here.

What is a free website review?

If you are not sure that your website is doing its job properly for you and whether it is a good reflection of your brand, we can offer you a free website assessment. We will look at your website’s user-friendliness, design, content, accessibility, security and search-engine-friendliness. You will then be able to decide whether you need to make small adjustments or have a complete revamp. This is offered without any obligation to take on our services. We love to help other business owners.

Contact us for your free review at

Project Stages

What happens at the start of a project?

Following our consultation meeting, your brief and subsequent quotation approval, we will prepare a service agreement which is a binding contract for both parties. Once the agreement is signed, we raise a deposit invoice for 50% of the total project cost. This must be paid by you before we can commence work.

What happens at the Design stage?

Callum designs your website in line with your brief and e-mails the designs to you in a pdf or jpg format. You then have the opportunity to make two rounds of changes. Once the design is approved, we move on to the development stage.

What happens at the Development & Testing stage?

Callum develops the website in line with the approved designs and deploys it to a staging (testing) site, where you can view your site online. You then have the opportunity to request snagging amendments. At this stage, you will not be able to make any structural changes that are different from the approved design without incurring additional charges.

What happens during the Launch stage?

Callum deploys your new website to your chosen hosting account. Your website is now live.

Will I be able to review and approve the work as the project progresses?

Absolutely. We welcome your feedback. It makes our job easier.

Website Accessibility

What is website accessibility?

A website is accessible when it can be easily viewed and read by people with cognitive (autism, dyslexia etc.), sight or other impairments. Although it is a legal requirement under the Disability Discrimination Act to make your website accessible, 70% of UK websites are still inaccessible!

Why should my website be accessible?

Apart from the legal requirement posed by the Disability Discrimination Act, it also makes commercial sense to have an accessible website.

  • There are 12.9 million disabled people living in the UK.
  • One in four have never used the Internet. They either lack the skills and confidence or simply cannot read, process, see or physically access websites that are not optimized for disabled use (website accessibility).
  • The potential spending power of disabled people and their families is currently estimated at £212 billion in the UK.


To have an accessible website means that you can reach a lot of new customers!

Website Security

Will my website be secure?

We can install and activate the following security features on your website:

  • SSL certificate (the lock symbol you see in a website’s browser window).
  • Wordfence security plugin.
  • Akismet Anti Spam plugin.
  • Secure user passwords.
  • CAPTCHAs for your contact forms
  • Monthly security updates and backups if you have a monthly maintenance plan with us.

SEO & Lead Generation

Do you offer SEO services?

We offer basic onsite SEO optimisation by installing and setting up the free version of the WordPress Yoast plugin.

We have a trusted partner who specialises in Advanced SEO and PPC ads and is also very reasonable in price. Get in touch for a referral.

Will my website be able to rank on page 1 of Google after it’s been launched?

Unless you want to spend thousands of £££ on SEO, the answer is ‘No’.

For us mere mortals, SEO takes time. You can easily undertake some SEO DIY, but expect to invest a lot of time and effort. Results usually show up after three to six months.

Or, you could, of course, hire our trusted partner for all your SEO and PPC ad work. Get in touch for a referral.

How can I see how my website is performing on Google?

You can create a Google Analytics account to monitor the traffic to your site.

Do you follow SEO best practices when designing the site?

Yes, we do! We follow all the guidelines to make your site’s structure and content as SEO-friendly as possible.

How will the website drive traffic and generate leads?

Your website is your lead conversion hub. It will be a  reference point for all your prospects to check you out. If they like what they see, they become leads ready to convert into buyers.

The best way of driving traffic to your website and generating leads is by creating valuable content via a blog, vlog or podcast and distributing it through all your social media channels.

We can include your social media links on your site as a standard feature (at no extra cost).

And we have trusted partners for video and podcast production. Get in touch for a referral.