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What makes you different to other digital agencies?

Not counting our qualifications, experience, creativity and professionalism, here is what sets us apart from most businesses in our industry:

  • We are 50% autistic, and as neurodiversity advocates, we will ensure that your website is accessible to all users, whether they are disabled, impaired, differently-abled or neurotypical. We are the only autistic website agency in the UK offering a specific website accessibility consultation service.
  • We offer a tailored consultancy approach to create your website. Your site will reflect how you want your brand to be perceived. It will be optimised for your target audience and Google, helping you with growing your business.
  • Take a look at our work to see that the websites created by our team simply stand out in an overcrowded market.
  • We are a family business, and you can rely 100% on our commitment to you. We are inherently loyal and honest. We want to have a long-term relationship with our clients. You can trust in our desire and capabilities to make you happy. Our client testimonials are the best proof of that.

How does Callum’s autism make a difference to your services?

In Callum’s own words:

“I’m totally committed to everything I do and can’t bear to disappoint anybody. I always strive to give my clients exactly what they want.

My attention to detail and focus allow me to work long hours and my design and business ideas are innovative and unusual.

I can interpret a design brief into a concept that combines stunning visuals with intuitive functionality, giving an excellent user experience.

I design and develop accessible websites from the user’s perspective. I know what it’s like not to be able to access a website when no consideration was given to my special needs.”

There you go!

What does 'neurodivergent' mean?

People who are “neurodivergent” are people with different cognitive functioning, such as people with Autism, ADHD, Dyslexia, Dyspraxia, to name a few.

A good term to describe a neurodivergent person would be “differently-abled”.

People with typical cognitive functioning are termed as “neurotypical”.

What is Autism?

People with autism don’t have an illness or disease. Their brain works in a different way from other people. Callum describes it as an Operating System that is very exclusive and totally different from the Microsoft or Apple Systems used by the majority of people in the World.

If you have autism, you are born with it, and you are autistic your whole life.

Autism is not a medical condition with treatments or a “cure”. But some people need support to help them with certain things.

You can find more information on the National Autistic Society Website.

What is website accessibility?

A website is accessible when it can be easily viewed and read by people with cognitive (autism, dyslexia etc.), sight or other impairments.

Although it is a legal requirement under the Equality Act 2010 to make your website accessible, 70% of UK websites are still inaccessible!

Why should my website be accessible?

Apart from the legal requirement set by the Equality Act 2010, it also makes commercial sense to have an accessible website.

  • There are almost 14 million disabled people living in the UK, that’s 20% of the whole population. They are potential customers too.
  • Businesses have lost £17.1 billion in revenue in 2019 as potential customers clicked away from their website because they couldn’t use it.
  • The potential spending power of disabled people and their families is currently estimated at £249 billion in the UK.

To have an accessible website means reaching a wider target audience and making more sales!

Which content management system (CMS) will you use for my website?

We develop WordPress websites.

What is a Content Management System or 'CMS'?

A content management system or CMS is a software that allows you to create, edit, organise, and publish content on the Internet.

Why would you recommend I use the WordPress CMS for my website?

WordPress is the most popular CMS as it is a universal platform that can be used by anyone, tech-savvy or not. It’s easy to understand and comes with a variety of themes, tools and plugins. If you want to change the content of your website yourself after it has been developed, then WordPress is ideal for you.

Do you build custom sites or use website templates?

We don’t use website builder templates. All our sites are tailored to your requirements and therefore custom-built using the WordPress CMS.

Is my website going to be responsive, i.e. will it work on all devices (mobile phones, iPads, laptops, etc.)?

Yes, it will work on all devices. Responsive web design is a must these days. Any good web developer should offer this as standard.

What kind of testing do you perform prior to the launch of a new website?

We test our websites on all the current and supported versions of the major browsers, Firefox, Chrome, Safari, Internet Explorer 11 and Edge. We also test it on the different screen sizes of mobiles, tablets and laptops.

We also scan them for accessibility errors so that we can fix them prior to launch.

Will there be downtime during the transition from the old site to the new?

This depends entirely on the project requirement. If you are staying with your current hosting provider, there should not be any downtime.

If you, however, transfer your domain to our hosting service, there may be some downtime. We would always advise you of this and make sure that everything runs as smoothly as possible.

Can you get a Domain for me?

Absolutely!

We do, however, want you to pay for it directly so that you are the owner of the domain.

We are happy to guide you through the process.

Who will be working on my website

Caren is your project manager from start to finish. She will do your initial consultation and pass your requirements on to Callum, who then designs and develops your website.

Caren can also write or copyedit your website content, source images and write blog posts if you want any of these services.

What do I need to do to help you during the project?

You can get involved in your project as much as you like. Some clients don’t want to get involved at all, whereas others want to be part of the team. All approaches are welcome. It is your website, and we want you to be 100% happy with it.

You can give us examples of sites that you like and tell us what you want to achieve with yours.

Have you got a portfolio of work I can look at?

Yes. Please take a look at our ‘Portfolio’ web page.

Do you specialise in a particular industry?

No. We are experienced researchers and have never encountered a problem with working in a variety of industries. We are passionate about any of our projects and always give 100%.

We will always research your industry by using reputable sources and get your insights before we start your project. It is therefore not a problem if we have no previous experience in your industry.

Do you design and develop e-commerce websites?

Yes, we can create a WordPress website with WooCommerce integration.

Can I change things on my website after it’s been launched?

Yes, you can.

You can ask us to do further changes for you at an hourly charge, or you can make changes yourself.

We can show you how use the ‘backend’ of your WordPress site in our optional WordPress Zoom Tutorial Session. Just ask 🙂

How long does it take to complete my website?

This depends entirely on the project. Once we have discussed your requirements with you, we will give you an estimated lead time.

Can you set up e-mails for me as well?

Yes. We can set up your domain-related business e-mail for you.

At least one e-mail is included as standard in our packages.

Can you help me with my branding and logo design?

Branding is one of the most important aspects of a business, we would always recommend that you consult and expert.

We have a trusted partner with years of experience and professional expertise in this field and would love to refer you to his care. Please ask us for his contact details.

We are, however, happy to create a simple logo for you if you haven’t got the budget for an expert.

How do we get started?

To get started, we would ask you for a short consultation meeting or a phone call to see if we are right for each other in terms of expectations and budget.

What happens at the start of a project?

Following a 30-minute Zoom consultation meeting to establish your brief, we will prepare a comprehensive quote for you.

Once you are happy with what we have quoted and have decided that you’d like to go ahead with the project, we will prepare a service agreement. This is a binding contract for both parties. Once the agreement is signed, we raise a deposit invoice for 50% of the total project cost. This must be paid by you before we can commence work.

What happens at the Design stage?

Callum designs the home page of your website first in line with your brief. He will ask for your feedback before he works on the remaining designs.

You will receive the files in a pdf or jpg format and have the opportunity to make two rounds of changes.

Once the design is approved, we move on to the development stage.

It is important that you are happy with the designs. Once the site is developed, any structural changes will be chargeable.

You will be invoiced for the next instalment, 25% of the total project fee, at this stage.

What happens at the Development & Testing stage?

Callum develops the website in line with the approved designs and deploys it to a staging (testing) site, where you can view your site online.

You then have the opportunity to request small snagging amendments.

At this stage, you will not be able to make any structural changes that are different from the approved design without incurring additional charges.

Once the staging site is approved, we will invoice you for the remaining instalment, 25% of the total project fee, at this stage.

What happens during the Launch stage?

Callum deploys your new website to your chosen server, i.e. hosting provider.

Your website is now live. Yippie 👏

How many landing pages should I have on my Website?

How many landing pages should I have on my Website?A typical website has the following landing pages:

  • Home
  • About Us
  • Services
  • Contact Us

It is entirely up to your requirements how many landing pages there are on your site.

However, in addition, you do need a Privacy Policy page to comply with GDPR and you should have a Terms & Conditions and a Disclaimer page.

Where will the images for my website come from?

We can source licensed stock images for you from free or fee-paying sources or engage our trusted photography partners, Roth Read Photographers, to take the images for your site.

Alternatively, you could supply your own images. We will advise you on the suitability of the images.

Who is writing the copy/text for my website?

We can write all or part of the copy for you or copyedit the text that you already have.

Ask us for a quote for any of these options.

We would always advise you that you should hire a professional copywriter for your website content.

As Caren is a qualified and experienced copywriter, she would love to work with you on this.

Should my website have a blog?

We would advise you to have a blog with current and valuable information for your target audience.

The blog posts can then be shared on social media, which will bring traffic and customers to your site.

And Google will love your site as it will have regularly updated content!

Will I be able to upload blog posts and other content to my website?

Yes. We will show you how to do this.

Alternatively, you can ask us to write blog posts, source featured images and upload any new content for you.

Just ask us for a quote.

Should I have videos on my website?

Adding video content to your site can give it a personal touch.

People buy from people. Introducing yourself by talking to your audience in a short video clip can make all the difference when a site visitor reaches the buying stage.

We would recommend you speak to our trusted partner, First Frame Productions, about this. Ryan also runs courses on how to do it yourself!

Always make sure your videos have captions for accessibility!

Can I source my own website images?

Yes, you can.

There are various websites offering downloadable free images without copyright restrictions, such as  Unsplash, Pexels or Pixabay.

Generally, these sites give permission to download the image for commercial and non-commercial purposes.

How will I pay you?

We accept payment by Bank Transfer or via PayPal .

Please note that we charge an extra 3.5% of your project fee for PayPal transactions.

Can you design a website that fits my budget?

We will always ask you what your budget is and show you what you can get for your money.

How much does it cost to hire you?

Please use our Pricing Estimator for a rough idea of costs.

Do I have to pay a deposit before work starts?

Yes. We will ask you to pay 50% of the total project cost before work commences.

Are there any ongoing costs after the website is finished?

That depends on the choices you make once your website is live.

You would have to pay an annual amount for the hosting, the domain name and ideally for the maintenance of your website.

We will advise you of your options and the ongoing costs in our quote. You can then chose to take up any of the options or none.

We would recommend that you sign up for one of our maintenance plans so that we can manage all your aftercare requirements and keep your site safe and accessible.

Will my website be legally compliant with UK law?

We will ensure that your site conforms with the six legal requirements (seven for E-commerce sites) for UK websites.

Your website will:

  1. Display your company info, such as company name and contact information. If you have a limited company, it will also state your company number and place of registration as well as any trade association memberships and applicable VAT registration numbers.
  2. Have a Privacy Policy to comply with the Data Protection Act and GDPR.
  3. Have a Cookie Policy to comply with the EU Cookie Directive.
  4. Uphold the Equality Act 2010 by being accessible to disabled people.
  5. Conform to EU Anti-Spam laws, by adding opt-in boxes to any contact and e-mail sign-up forms.
  6. Adhere to Intellectual Property and Copyright laws by using licensed images and checking for plagiarism in the content.
  7. Your E-commerce site will abide by Consumer Protection and Distance Selling Regulations.

Will you get my domain name for me?

The domain name should be purchased by you to ensure that it is registered in your name.

However, we are happy to guide you through this process, which is very simple.

I already have a domain. Is that a problem?

Not at all. If you already have a domain, you can decide if you want to keep it on the hosting platform it was purchased from or if you want to transfer it to another platform.

We will advise and help you with this. However, you may have to pay for the registration of the domain name again if it transferred to a different hosting provider.

What is hosting?

Website hosting is a service that provides the technology needed to enable you to make your website visible on the Internet.

Websites are stored on servers – special computers – that deliver your webpages to the browsers.

Can I keep my new website at the current hosting provider?

Absolutely. As long as they are WordPress compatible, you are happy with their service and the prices they charge you, this is not a problem.

You would need to grant us access to your hosting control panel though, so that we can deploy your new site.

Can you host my website?

Yes, we can offer you a package that includes hosting. Our prices for hosting start at £10 per month.

Please let us know at the quote stage of your project.

Do I need to look after my website after it’s finished?

Updating your website’s content, security, accessibility and software is an essential part of owning a website.

You wouldn’t buy a car and not put any fuel in it and never service it, would you?

Do you offer website maintenance services?

Yes, we do!

We have flexible packages available, tailored to your needs and your website’s structure.

Please get in touch and ask about our maintenance service or check out our Services page for information.

How often should I maintain my website after it’s finished?

A website needs regular and frequent care.

We would recommend that you do the updates for your site at least once a quarter, ideally once a month.

You could risk being hacked if your website is not updated.

Hackers are working 24/7 and so do the people who are releasing the security updates.

Will my website be backed up regularly?

If you have a maintenance contract with us – yes.

If you want to do it yourself, we can advise you how to do this.

Will my site stay accessible once it's finished?

Compliance with the WCAG 2.1 Level AA Standards is not a “one and done” issue. Because you will be making changes to your site, possibly including text, images, video and navigation, and because of changes made to browsers, plugins, assistive technology and much more, you must maintain standards compliance through upkeep and regular checks. We recommend that you have a monthly, quarterly and/or annual standards compliance maintenance plan for your website.

We are also not responsible for the standards compliance of third-party plugins or third-party software that are installed on your website currently or in the future.  We are unable to make changes to their platforms.  This needs to be done by them.

What are your Terms & Conditions?

Please refer to our T& Cs page on this website.

Will I get a Service Agreement/Contract?

Yes, we will not commence any work without a signed service agreement.

Please ask us for an example copy if you wish.

Who will own my website?

You are the legal owner of your domain name if you are listed as the domain’s registrant or owner contact.

If you haven’t already done this, we will guide you through the process.

Once you have paid for your website project in total, the website is your property.

All our projects are protected by a service agreement that clearly states our terms and conditions right from the start.

What if I’m not happy with the work on my website?

We will get your feedback at each stage of the project to ensure that you are getting a website that you are happy with.

You can tell us at any time if you are not happy with our work, and we will make the necessary amendments.

Please see our T&Cs page for more details.

What happens during a website consultation?

We will have a 30-minute Zoom meeting or a telephone call to go through your business needs.

This involves looking at your company’s purpose, its ideal customers and what function your website should take on in your business.

This will enable us to prepare a quote that is tailored for you.

What is a free website review?

If you are not sure if your website is accessible, we can offer you a free website assessment of your home page.

We will run a scan on your home page and present the issue to you in a 30-minute Zoom meeting.

You will then be able to decide whether you want to take further action and ask us for a quote for a full website scan and report or a redesign of your site.

This is offered without any obligation to take on our services.

We love to help other business owners. Contact us for your free review at caren@kreativeincagency.co.uk.

Will my website be secure?

We will install and activate the following security features on your website:

  • SSL certificate (the lock symbol you see in a website’s browser window).
  • Wordfence security plugin.
  • Akismet Antispam plugin.
  • Secure user passwords.
  • ReCAPTCHAs for your contact forms
  • Monthly security updates and backups if you have a monthly maintenance plan with us.

Do you offer SEO services?

We offer basic onsite SEO optimisation by installing and setting up the free version of the WordPress Yoast plugin.

We have a trusted partner who specialises in Advanced SEO and PPC ads and is also very reasonable in price.

Get in touch for a referral to Rory and his team.

Will my website be able to rank on page 1 of Google after it’s been launched?

Unless you want to spend thousands of £££ on SEO, the answer is ‘No’.

For us mere mortals, SEO takes time.

You can easily undertake some SEO DIY (see our blog), but expect to invest a lot of time and effort.

Results usually show up after three to six months. Or, you could, of course, hire our trusted partner for all your SEO and PPC ad work.

We would love to refer you to Rory and his team, our SEO trusted partners.

How can I see how my website is performing on Google?

We would advise you to create a Google Analytics account to monitor the traffic to your site.

We can point you in the right direction. It’s very easy to do it yourself.

Do you follow SEO best practices when designing the site?

Yes, we do!

We follow all the guidelines to make your site’s structure and content as SEO-friendly as possible.

How will the website drive traffic and generate leads?

Your website is your lead conversion hub. It will be a reference point for all your prospects to check you out. If they like what they see, they become leads ready to convert into buyers.

The best way of driving traffic to your website and generating leads is by creating valuable content via a blog, vlog or podcast and distributing it through all your social media channels.

We can include your social media links on your site as a standard feature (at no extra cost).

And we have trusted partners for video and podcast production.

Get in touch for a referral.