How Exactly Can a Website Help You Grow Your Business?
These days, almost everybody is buying online, and as a business owner, you hear it over and over again: “You MUST have a website to get more sales!” So, how exactly can a website help you grow your business?
Let’s find out.
1. Increasing Your Visibility
Even if you are a start-up or small business, a website provides you with that visibility. Millions of people are searching the Internet 24/7 365 days a year, and your business could be just what they are looking for. Don’t miss the opportunity to be found and make those sales.
You are saying “Ok, but how do they find me? I’ve looked at SEO (search engine optimisation), and it’s complicated and expensive.”
Yes, it is, but there are plenty of small businesses that do well out of their websites without spending a fortune on SEO. Optimise your website’s text, images and structure, then register with as many free or paid online directories, create social media profiles and get a blog. Google will love you and rank you high if there’s regular and consistent activity from and to your website from trusted sources. If you want to explore this topic further, check out Bowler Hat’s SEO Tips for Beginners or our Essential SEO DIY Kit for your Website.
2. Reassuring Potential Customers
Your potential customers have found you on Google or have heard of your business through word of mouth. Now, they want to check you out online. A well-structured, inviting, engaging and informational site will assure them that they have come to the right place.
Your Domain Name and Email Address
Your domain name (www.yourcompany.com) and personalised business email addresses (firstname.lastname@example.org) confirm your identity. And they show your customers that you are a professional company, established and ready to do business.
Your Brand Image
Your website allows you to build and represent your brand image. Whether you are a start-up or an established business, the image projected by your website allows you to shine. Here, you can show off what you can do, how you do it and prove that you do it well. Clarity in your descriptions, examples of your work and customer testimonials give your business that all-important professional image that reassures your prospects. This is the proof they need to see that it is safe to buy from you.
3. Creating A Hub for All Your Marketing and Sales
Your business website is a great host for all your marketing and sales efforts. You can use it to show potential customers why they should buy from you. Create a hub that addresses their needs, concerns and challenges and offers them real solutions. Combine this one-stop approach with convincing calls to action (CTAs), and you can easily guide your prospects to buy from you.
A Hub to Promote and Sell
You can easily show compelling details of your products or services on your website. Provide photographs and FAQs for your customers so that they know exactly what they are getting when they buy from you.
Update your product or service information regularly and promote any news widely. Provide exclusive, personalised offers, like special deals and limited items, just for your site visitors.
Your customers will return to your website over and over again to see what the new offers are. And you can watch your business grow.
A Hub for Easy Access to Your Business
Having a website allows your existing customers to easily refer your business to their friends and family by passing on your web address. Search engines will refer organic visitors to your site via an online search (SEO). The easy access to your business through your website gives more people the chance to find you and stay with you if they find what they are looking for.
A Hub to Get New Leads and Improve Your Advertising Reach
You can use your website as a lead generator by adding calls-to-action and sign-up forms to your webpages. This way, you can easily collect the e-mail addresses for your newsletter or other marketing lists. Make it easy for your visitors to sign up to your list by offering them well-written articles tailored to their interests.
Having a website address on all your advertising material also gives prospects an easy way to reach out to you for more information. Your advertising reach will expand. People are more willing to quickly check you out online rather than picking up the phone and making a phone call to your offices.
4. Becoming the Go-To Authority for Your Customers
Having a website with compelling and personalised content allows you to build up the image of a trusted information source in your field. Both search engines and your site visitors will see you as a go-to authority. Consistently offering helpful and insightful information on your website creates trust and encourages repeat visits and therefore, sales. Use blog posts, videos, podcasts, general information and product descriptions to show that you are an expert in your field. Your information and therefore, your product or service will become trustworthy.
Offer free advice packed with loads of quality information on your webpages and your products or service will sell themselves. This principle is called Inbound Marketing.
5. Knowing which Marketing Efforts Work for You
Your website will tell you which one of your marketing efforts is working and which one isn’t. How? Through a free tool called ‘Google Analytics‘. Google Analytics will tell you a lot of information about your site visitors. This includes their locations and demographics and which online link or source has brought them to your website. Having a website allows you to track this information. Without one, you’d be none the wiser. The saying “Knowledge is Power” is very true when it comes to growing your business. Knowing what works in generating sales is a blueprint for growth.
6. Bottom line
Your website is the most powerful marketing tool you can have. Look after it well, and your website will help you to enhance your brand image, generate more leads and ultimately grow your business. You’d be at a significant disadvantage not to have one!