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Caren Launus-Gamble

Caren Launus-Gamble

Elephant's trunk reaching out of computer screen to drink from cup of coffee on desk

Writing Good Alt Text Image Descriptions – A 3-step Concept

Alt text features image descriptions on websites, social media posts and other digital content, describing the essential information in an image.

Without alt text, image content would be completely unavailable to the blind or people with low vision who use assistive technology like screen readers.

UX designer Alex Chen has come up with a great concept of how to write good alt text image descriptions.

Use the object - action - context of an image to describe it.

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Caren Launus-Gamble

Caren Launus-Gamble

Example of a contact form with form field accessibility

Web Accessibility: Can your Website Visitors use your Contact Form?

Web Accessibility - Contact Form Fields

Can your website visitors use your contact forms?

After all contact page or lead magnet forms, are the most popular method of interacting with you from a website and to attract new sales.

But, strangely enough, form-field-related accessibility problems are the most common issues on a website!

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Caren Launus-Gamble

Caren Launus-Gamble

multi-coloured coffee cups filled with multi-coloured liquid

Web Accessibility – Is your Contrast Ratio as it should be?

Web Accessibility - Is your Contrast Ratio as it should be?

Is your website good enough for your customers who have low vision, are colour blind, have dyslexia or light sensitivity and other cognitive or sight conditions?

A good contrast ratio on your website means better access to your information for a wider audience, leading to more sales!

Here's a guide to show you how you can check that your website’s colour contrast ratio is as it should be.

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Caren Launus-Gamble

Caren Launus-Gamble

one game cone stands isolated from a group of other cones

Web Accessibility – You Should Be Very Bothered!

Web accessibility - You should be very bothered!

Why?
Apart from it being a legal requirement under the Equality Act 2010, the commercial opportunities are simply too great to dismiss.

The Coronavirus crisis has caused a dramatic shift towards digital transactions. Can you afford to lose customers because your website is inaccessible to them?

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Caren Launus-Gamble

Caren Launus-Gamble

A budgie with a tiger's head

Web Accessibility – Alternative Text for Images

Web Accessibility - Alternative Text for Images

Images can be powerful. This also applies to your website and not just in a visual way.

Images can convey messages or trigger actions on your website. This makes them part of the user experience for your website - for people who can see as well as people who can’t.

Read here why it is so important to give your online images alternative descriptions.

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Caren Launus-Gamble

Caren Launus-Gamble

empty toilet roll on wall holder

Web Accessibility means Big Business

Web Accessibility means Big Business!

Look at this image. How does it make you feel?

Now, imagine a potential customer entering your website, and then…

They leave – forever.

Because your site is as much use to them as an empty toilet roll on the loo.

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Caren Launus-Gamble

Caren Launus-Gamble

Selection of hand tools lined up underneath Google logo

Essential SEO DIY Tips for your Website

Essential SEO DIY Tips for your website!

Your website can be your most vital marketing and sales tool. However, you must know how to tweak your SEO (search engine optimisation) to use its full potential. That means reaching your prospects and customers 24/7 365 days a year wherever they are. First, they need to find you. Here's how.

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Caren Launus-Gamble

Caren Launus-Gamble

Do you have Alt Text?

Do you have the All-important Alt Text for Images?

Do you have the all-important ‘Alt Text’ for images - alternative text descriptions for images - on your website?

Including ‘Alt Text’ for functional images is essential to make your website accessible to the assistive technology used by blind and sight-impaired site visitors.

Here is a guide to show you how to test if you have Alt Text on your site and what to do if you haven't.

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Caren Launus-Gamble

Caren Launus-Gamble

dog leaning head against laptop keyboard

Website Accessibility – Keyboard Navigation

Website Accessibility - Keyboard Navigation.

Did you know how important it is that your website visitors can navigate through your site by just using their keyboard?

Keyboard Navigation is vital for users that are blind and use a Braille keyboard, users with low vision who prefer to use the keyboard or users with motor control or other physical limitations who cannot use a mouse or trackpad.

Don't exclude these potential customers from your site!

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