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“Is a business sustainable if its website is not accessible?” With COP26 in full flow, I have been asking myself this question more and more recently on looking at the web accessibility status of many businesses that say that they are sustainable.

In this post, I want to question the genuine sustainability of a business that excludes people with different access needs from using its digital platforms.

Around 15% of the UK population is considered neurodiverse. So, accessible design for a neurodiversity-friendly web is a must if we don’t want to exclude one in seven website users.

Neurodiversity stands for variations in mental functions. You can compare it with having a different operating system where the user interfaces work in different ways.

It includes cognitive conditions such as autism, dyslexia, dyspraxia and ADHD, to name a few.

Here are some tips on how your design can become neurodiversity-friendly:

Alt text features image descriptions on websites, social media posts and other digital content, describing the essential information in an image.

Without alt text, image content would be completely unavailable to the blind or people with low vision who use assistive technology like screen readers.

UX designer Alex Chen has come up with a great concept of how to write good alt text image descriptions.

Use the object - action - context of an image to describe it.

Web Accessibility - Contact Form Fields

Can your website visitors use your contact forms?

After all contact page or lead magnet forms, are the most popular method of interacting with you from a website and to attract new sales.

But, strangely enough, form-field-related accessibility problems are the most common issues on a website!

Web Accessibility - Is your Contrast Ratio as it should be?

Is your website good enough for your customers who have low vision, are colour blind, have dyslexia or light sensitivity and other cognitive or sight conditions?

A good contrast ratio on your website means better access to your information for a wider audience, leading to more sales!

Here's a guide to show you how you can check that your website’s colour contrast ratio is as it should be.

Web accessibility - You should be very bothered!

Why?
Apart from it being a legal requirement under the Equality Act 2010, the commercial opportunities are simply too great to dismiss.

The Coronavirus crisis has caused a dramatic shift towards digital transactions. Can you afford to lose customers because your website is inaccessible to them?

Web Accessibility - Alternative Text for Images

Images can be powerful. This also applies to your website and not just in a visual way.

Images can convey messages or trigger actions on your website. This makes them part of the user experience for your website - for people who can see as well as people who can’t.

Read here why it is so important to give your online images alternative descriptions.

Web Accessibility means Big Business!

Look at this image. How does it make you feel?

Now, imagine a potential customer entering your website, and then…

They leave – forever.

Because your site is as much use to them as an empty toilet roll on the loo.

Essential SEO DIY Tips for your website!

Your website can be your most vital marketing and sales tool. However, you must know how to tweak your SEO (search engine optimisation) to use its full potential. That means reaching your prospects and customers 24/7 365 days a year wherever they are. First, they need to find you. Here's how.