KreativeInc Agency - The UK's Leading Web Accessibility Agency

Web Accessibility: Making Websites easy to use for Disabled & Impaired People

Web Accessibility Services for Digital Agencies, the Public Sector & Socially Conscious Organisations

  • Audit – Assessing the accessibility errors on your website
  • Report – Providing you with a database & report of the issues
  • Support – Guiding your developers during the fix process with clear instructions
The Award-winning Autistic Web Accessibility Specialists at KreativeInc Agency - Caren Launus-Gamble and Callum Gamble
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What is Web Accessibility?

Have you ever been frustrated at getting into packaging that feels like you’re trying to break into a safe? Or scratching your head at assembly instructions for a well-known flat-packed furniture brand?

Well, web accessibility is about the frustration for people trying to use your inadequately designed website, which excludes them from navigating, interacting with or understanding the content or functionality. Even though they want to buy your product or service.

Web Accessibility means that you design, develop or fix your website so that it is easy to use for ALL people. This includes people who use assistive tech and have different user needs, such as blind, motor-impaired or autistic and dyslexic people, to name a few. They represent more than 20% of the UK and 15% of the World’s population.

Download our free web accessibility guide

Why including accessibility features on your website is essential

who needs an accessible website? Physical - list of access needs, Cognitive - list of access needs, Visual - list of access needs
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1 in 5 of your Buyers are ignored

20% of the UK population have disabilities or impairments.
Their special access needs affect how they understand and perceive information on your site and how they navigate and interact with web pages. Can you afford to exclude these customers by not catering to their needs?

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70% of UK Websites are Inaccessible

The Equality Act 2010 protects all individuals from unfair treatment and promotes a fair and more equal society. Websites must be accessible to people with disabilities and anticipate their access needs to be legally compliant. Don’t be one of the 70%, and make your site accessible now!

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Potential Revenue Loss from 'Click-Aways'

In 2019 alone, a bad experience on an inaccessible website has resulted in revenue losses of £17.1 bn for UK businesses according to the latest ‘Click-Away Report’. 70% of click-aways will not return. Can you afford to lose sales because your website is turning customers away?

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£249bn Spending Power

In 2017, a BBC report estimated that the annual spending power of disabled people and their families and friends is worth £249bn to the UK economy. Accessible websites will be recommended within this community. You should be part of this.

The business case for web accessibility - graphic showing important statistics

Read our disabled user reviews and client testimonials

I often find websites overpowering, crowded and noisy. Often there is too much information on each page, for my brain to deal with. When this happens, I normally just leave the site and find another one.

From the moment I first used KreativeInc Agency's website, I could see how easy and simple it was to use.

• There was not too much information on each page.
• It was structured in a very clear and easily readable format
• The colours used were consistent and not at all overpowering.

I wish that all websites would be designed like this. It would make navigating the web so much easier for people like myself who have a hidden disability.

The work that KreativeInc Agency are doing to ensure that websites become fully accessible to everyone is fantastic.

Alex Manners - TV & Radio Presenter - Asperger's Champion & Speaker

Alex Manners, TV & Radio Presenter - Asperger's Champion & Speaker

Alex Manners - TV & Radio Presenter - Asperger's Champion & Speaker

Organisations who have had success from website accessibility...

NHS services

The NHS underwent a digital accessibility overhaul in 2016.

Some changes:

  • Clearer written content & a reduction in the number of PDFs
  • Simpler user interface / navigation
  • Removal of banner ads


  • Daily users increased by nearly 75%
Umbrella Legal & General

Following a website accessibility audit, Legal & General developed a new website


  • Organic search traffic up 50%
  • Page loading times reduced by 75%
  • 100% return on investment in 12 months
TESCO every little helps

Worked with the RNIB to make the home grocery service at more accessible to blind customers in 2001. New website tested by more than 70 blind and partially sighted people.


  • sales increased by 350% that year.
  • Fully sighted customers found it easier to use the new site - Tesco built accessibility into all its online services.

Website accessibility at work

How we have made a difference to businesses already

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The Neurodiverse Museum logo
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Website Accessibility Services

Find the service you need for your business

Website Accessibility Support for Digital Agencies

Ideal for digital agencies already working or wanting to work with the UK public sector and sustainable, socially conscious and other organisations who need WCAG 2.1 AA standard websites

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Website Accessibility Support for Organisations

Ideal for people-centred organisations with strong sustainability, Diversity and Inclusion and CSR aims who want to make their websites easy to use for disabled and impaired people to align their digital platforms with their brand values

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Website Accessibility Speaking Engagements

Ideal for planners of digital marketing forums and events centred around social issues, diversity and inclusion or sustainability who want to introduce their audience to web accessibility and why it is so important to be inclusive in today’s digital landscape

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